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Welcome to our newsletter archive for authors and experts who are interested in promoting their work through the powerful medium of the Internet. Given today's technology, an online campaign can make all the difference between books that go unnoticed and ones that create an impact. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ THE MANY PURPOSES OF ONLINE CONTENT: Your Key Ingredient to Your Marketing Machine I think we can all agree if you can reach the level of success and didn’t need the Internet to bring that about, congratulations! However, for the hundreds of experts who have found publishing a difficult road I am here to tell you an online campaign matters and here is why... Read More BUILD IT AND THEY WILL COME: Why Pre-Selling Your Brand is Crucial To Success Many experts and authors have come to the realization that working with both prominent and strategic websites on a continual basis before their work is even published can make a huge difference in the reception of their book. The public has an awareness of their name and they have built their websites up and polished them over time... Read More How to Succeed with Online Promotion Having a website is mandatory in today's world. It is how you present yourself and your work to the world. It saves time sending press kits and it allows editors, producers and freelancers to find you. It makes you available to the public with a touch of a button. However, there is a common mistake authors and experts typically make when having their site designed... Read More How to Write Succcessful Content for Online Promotion Virtually every author I work with has dealt with a publisher or publicist who insists they utilize their website to promote their books. Splash it all over the home page, they are told. Sadly, this is a critical and often costly mistake. Let's take a look at the nature of the quality content you should be using... Read More How to Increase Website Traffic through Search Engine Optimization What is Search Engine Optimization? Simply explained, it is the technique of attaining a high ranking in search engines and directories via changes to your site code and page text to make it more search engine compatible... Read More How to Effectively Present Your Content to Online Media One of the most common misconceptions regarding an online campaign is that editors for this unique medium should be approached in the same manner as traditional radio, TV and print media. Interestingly, nothing could be further from the truth. Let's look at how to approach online editors and what you need to offer to capture their attention and their imagination... Read More How to Translate a Media Campaign into Book Sales I often hear authors express their ongoing frustration at having been the recipient of a successful and prestigious publicity campaign, and yet their books are not flying off the shelves as they hoped. What is the magic ingredient that leads to record breaking sales and worldwide notoriety? Well, clearly there are many factors that help create the awareness and demand most authors seek. All successful campaign appear to have the following as part of their tools that make the difference... Read More Don't Have a Book? How to Promote Your Product, Expertise or Company Online What if you don't have a book? Can you still use content to secure the exposure you need through an online campaign? The answer is YES! There are many ways you can create content even if you have never written a word in your life... Read More Secrets Every Writer Should Know Guest Columnist Joni Hamilton, VP of Marketing for Ink Tree Ltd. offers this article for authors who are planning to write a book... And then gives you the answer to "I have 10,000 books sitting in my garage. What should I do with them?" Read More |
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