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In this issue... Current Placements Featured Article Featured Author What We Offer Clients Speak Out                   |
| February 2006 USING ONLINE CONTENT TO BUILD YOUR BRAND AND IDENTITY  Traditional publicity is powerful. However, in your efforts to create interest and demand for your products and services, the Internet has a distinct advantage over print and television. It is fast. It is permanent and it is alive. When you place your content online, you are not just working with one website. Your articles can be seen by many prominent and strategic websites in a vast number of topics of interest. Once they are placed, they remain on these key sites for an indefinite amount of time. Lead times are typically short, allowing new and timely content to be placed quickly. When media are searching online for experts for timely topics you want to be the one they find!In addition, you can develop a loyal following through your online content placement long before your book, products or services are published. Once your work becomes commercially available you will have powerful and effective marketing tools already in place. • Newsletter Signups • Credibility as an Expert • Community Loyalty on Prominent Websites These tools will move your work to the top of the pile once it is available, because it is PRE-SOLD! Keep in mind there is a huge difference between sending out mass articles to unknown websites versus working directly with editors who will promote your content and build your online presence. Net Connect Publicity is unique because we create a partnership between you and your targeted websites that will help build your identity for years to come. ~ Anne Leedom, Founder, Net Connect Publicity SIGN UP with us today as an expert! We have ongoing requests from prominent websites looking for experts and contributors. You might be just what they are looking for! Contact us at anne@netconnectpublicity.com to discuss your marketing needs and how an online campaign can help you meet your marketing goals. CURRENT PLACEMENTS ** We currently are looking for experts for pregnancy and baby topics! ** Audio content is currently in high demand, we can syndicate your digital content to top destinations who are looking for digital experts. Contact us today for more information. WHAT YOU NEED TO KNOW CONTENT: THE CRUCIAL TOOL THAT BUILDS BEST SELLING BRANDS One of the obstacles that plague all authors and experts is the fact there are just so many other experts in every topic in today’s world. Distinguishing oneself from the group is the most important activity you will pursue. You can secure the most visible media placements available, but if you are not memorable and unique, all of your efforts will be in vain. Here are four crucial things you need to know to begin to build your brand. 1. Website 101: Once you present yourself to the media, the first thing most journalists, producers and editors will do is to review your website. This is your golden opportunity to showcase who you are, why your work is unique and leave a lasting impression. Many authors and experts make the common mistake of displaying their products and their books, leaving the most important aspect of creating an impact virtually untouched. The goal is to build an awareness of your brand or identity with your site visitors within the first ten seconds of visiting your website. 2. Craft Your Pitch: Once you have successfully positioned your identity on your website, the next step is to craft your pitch to the media. You need to control how you’re positioned with the media, right down to the moment of placement. When you are placed on a website with several other experts in similar topics, it is crucial you have the appearance of being unique and separate from these experts. Don’t present yourself as a “parenting expert.” Present yourself as a ‘bully prevention expert” or “tantrum expert”. Do your research and find a way to present your content in a way that no one else has taken on. 3. Create a Tag Line: It is not enough to be an expert in a given topic. A strong and memorable tag line can be very effective in helping you to create a unique brand that means something to someone. Your tag line needs to express the benefits of your work in a short and catchy way. It needs to answer the question “why should I care about this work?” Once you have this magical branding tool, use it on every piece of promotional materials you create and distribute. 4. Design Your “Look”: Using strong, bright colors projects a very different message than soft, pastel colors. Your colors and images will draw a very specific audience and need to be taken into account when you create your website and your logos. Most of us would recognize a box of Cheerios even without the actual text on the page. Utilizing your personal color scheme in a continuous way throughout all of your materials, along with your logo and your tag line bring your work to a highly memorable and effective place. Moving a step beyond the well crafted website and strong content will pave the way for success with your publicity efforts. In the online world you are placed right up against a large number of experts, many who are not perhaps as credible as you may be. You need to convey a specific message and a presence for you and your work in order to see the results you want. Take advantage of the demand for content in the coming spring and summer months. Contact us today to help you develop your content in ways that will communicate your message, sell your products and services and create the word of mouth ‘buzz’ the makes a specific expert a household name. We hope you enjoy this newsletter and find it valuable enough to pass on to your colleagues and friends. FEATURED AUTHOR 
Barbara McRae currently is featured on a wide variety of websites including ModernMom.com, SheKnows.com, EducationWorld.com, FamilyCorner.com, CanadianParents.com, and DrLaura.com and will be soon seen on BabyUniverse.com as a featured expert for Teens. Barbara is a Master Certified Coach, Parent/Teen Expert, and Founder of www.teenfrontier.com, “A Neon Whispers ™ Company”, is the bestselling author of Coach Your Teen to Success. Barbara coaches internationally, facilitates workshops, and has been featured in various media outlets, including radio, TV, national magazines, and newspapers. WHAT WE OFFER Our Internet services are a crucial component of any publicity campaign. We offer a wide variety of services allowing you to gain the results you need in one stop. We offer a complete package including:
These services can be provided as a complete package or they can be provided individually. CLIENTS SPEAK OUT ABOUT NET CONNECT  "I wanted to write articles and place them on large websites, but I had no idea how to do it. Thanks to Net Connect Publicity I have more than twenty articles on various websites like DrLaura.com and WebMd.com. My own website looks much better, and now we are working together to market my coaching and digital products online. I have been very impressed with Anne and Steve's creativity, contacts and know-how."~Marty Friedman, Author of Straight Talk for Men About Marriage: What Men Need to Know About Marriage (And What Women Need to Know About Men). www.meninmarriage.com To add new people to the subscriber list or provide any other feedback, visit www.netconnectpublicity.com or send an email to: anne@netconnectpublicity.com
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