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April 2003
Authors & Experts Online the newsletter
**** How to Succeed with Online Promotion ****
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Welcome to Authors and Experts Online
A FREE newsletter brought to you by Net Connect Publicity
Online Content Management and Placement Services
April 29, 2003
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Welcome to our newsletter for authors and experts who are interested in promoting their work through the powerful medium of the Internet. Given today's technology, an Internet campaign can make all the difference between books that go unnoticed and ones that create an impact.
An Internet presence offers some valuable features you can't get in any other form of publicity and that's why it works! We hope you enjoy this newsletter and find it valuable enough to pass on to your colleagues and friends.
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"Every battle is always won before it's ever fought"
Sun Tzu- The Art of War
This is how we approach publicity. It isn't enough today to be seen on a talk show or heard on the radio. There is just too much competition and not enough support from publishers to utilize traditional media to its fullest and get the results you need. Internet campaigns are quickly becoming a crucial element in a marketing campaign. Here are just a few of the benefits of what the Internet has to offer:
**Repeated exposure - Due to the ongoing content changes on prominent websites, there is a tremendous opportunity for repeat postings by an author, thereby getting their name out on a consistent basis. This is a crucial key to success.
**Articles and content are sought after - People go to the Net specifically to read and research topics of interest. By placing content on the proper sites, authors and experts have a much higher "contact rate" with their audience. Television and radio audiences are often not involved with the shows they have on.
**Expert status - The opportunity to become an expert is high with the Internet due to the vast numbers of sites available. This can help increase your credibility, exposure and provide content for further projects.
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Read USING CONTENT TO ESTABLISH A MARKETABLE PRESENCE ON THE INTERNET
By Anne Leedom
http://www.netconnectpublicity.com/articles/EstablishingYourPresence.html
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FEATURED AUTHOR
Every issue we feature one of our clients who is enjoying success through various channels, including Internet placements. This month we are cheering on Dr. Michele Borba, who just released her new book, No More MisBehavin': 38 Difficult Behaviors and How to Stop Them. Jossey Bass. Dr. Borba created this wonderful resource for anyone dealing with kids based on years of research. She utilized the questions she received from her placement with Oxygen.com's, Moms Online as their Moral Intelligence Pro. This is a great example of how the Internet can help generate content, ideas and resources for additional work from an author. Dr. Borba is having wonderful success in Canada as well as America. An Internet campaign can follow an author's success, placing content in targeted websites, geographically and demographically. Congratulations Michele! You can review Dr. Borba's work at http://www.moralintelligence.com.
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WHAT YOU NEED TO KNOW
How to Succeed with Online Promotion
There are many components to a successful Internet campaign. In this issue we will focus on the critical element of the author's or expert's website. Having a website is mandatory in today's world. It is how you present yourself and your work to the world. It saves time sending press kits and it allows editors, producers and freelancers to find you. It makes you available to the public with a touch of a button. However, there is a common mistake authors and experts typically make when having their site designed. Their natural inclination is to fill their home page with information on their products and books. This is the worst mistake you can make.
Websites and other media personnel are very reluctant to work with authors who appear commercial. Their emphasis is on providing resources and information to their readers, and thus tend to avoid websites that do not appear to offer this kind of expertise. Due to the fact that placements are a direct representation of the site who accepts the content, the sites wish to present your books and products through visible navigation links on your site and perhaps small references on your home page. It is crucial then, to set up your website as a resource center. Fill your home page with articles, tips, quizzes, and sections devoted to various aspects of your work.
Ask yourself two questions - will people know in the first five seconds of coming to my site what my work is really about? And, how am I creating a unique identity from my colleagues and competitors in my genre? You know why you are unique, but you need to tell them. THAT is the point of a website. Any testimonials, products, press information, and bios should be accessed through clear and easy to find navigational buttons on the home page. For a visual review of how this might look, take a look at our "before and after" website slideshow on our site at http://www.netconnectpublicity.com/pages/before_after.html. Here you can see what a site looks like before it has been redeveloped for content placement and how it looks after it has been redesigned. It will be the most important dollars you will spend on your campaign.
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TIPS TO REMEMBER
** Be open to any site that appears to match your content and is a credible site. A website with 200,000 monthly visitors can be just as effective as a site with 5 million monthly visitors. The smaller sites can be much more targeted, will promote your work generously and place your content much quicker than a large site. The most effective campaign combines both kinds of websites.
** Offer a package of content to your targeted websites - an article, a quiz, and a tip piece. You will appear to have more marketable content and you will be making the editor's job easier by helping them see a bigger picture of what you can offer.
** Create a list of segment and article topics that you can use when you query a website. It is more effective to show them a bigger picture of what you can offer rather than one article for review.
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WHAT WE OFFER
Utilizing our services can be very helpful. We offer a wide variety of services allowing you to gain the results you need in one stop. We offer a complete package including:
*** Search engine optimization and submission for top rankings on all the major search engines
*** Web design and consultation
*** Article outreach campaigns
*** Linking campaigns
*** Book reviews on Amazon and B&N
*** General marketing support for external marketing campaigns.
These services can be provided as a complete package or they can be provided individually.
Our goal is to work with you on a long term ongoing campaign, introducing and supplying your content on an ongoing basis to strategic sites on your customized "wish list" we create with your input. Review our success stories at http://www.netconnectpublicity.com.
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"Thanks to Net Connect Publicity and the placements they made for me my book moved from rank 20,000+ to 2862 in 10 days at amazon.com. I want to keep this momentum going."
- Chick Moorman, Author of "Parent Talk: How to Talk to Your Child in Language That Builds Self-Esteem and Encourages Responsibility"
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PARTNER WEBSITES
Here is a partial list of sites we supply content to on an ongoing basis:
iVillage.com
BeliefNet.com
iparenting.com
Crosswalk.com
Child.com
Parents-Talk.com
Womenof.com
BabyCenter.com
CandianParents.com
Myria.com
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Sign up with us today as an expert! We have requests from prominent websites looking for experts and contributors. You might be just what they are looking for. Contact us to discuss your marketing needs and how an Internet campaign might work well for you.
To add new people to the subscriber list or provide any other feedback go to http://www.netconnectpublicity.com or send an email to: anne@netconnectpublicity.com
Copyright 2003 by Anne Leedom
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Anne Leedom, editor, Authors and Experts Online newsletter
Founder, Net Connect Publicity and Parentingbookmark.com
916.939.8246
anne@netconnectpublicity.com
http://www.netconnectpublicity.com
http://www.parentingbookmark.com
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