|
August 2003
Authors & Experts Online the newsletter
***** How to Increase Website Traffic through Search Engine Optimization *****
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Welcome to a special edition of Authors and Experts Online
A FREE newsletter brought to you by Net Connect Publicity
Online Content Management and Placement Services
August 28, 2003
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
WHAT YOU NEED TO KNOW
How to Increase Website Traffic through Search Engine Optimization
According to Brand Week Online Magazine "Search engine optimization may be just one part of an online internet marketing strategy, but it is the fundamental part. It's the baseline. If you are doing nothing else, search engine placement and keyword related advertising can make up 80 to 90 percent of your traffic." What is Search Engine Optimization? Simply explained, it is the technique of attaining a high ranking in search engines and directories via changes to your site code and page text to make it more search engine compatible.
Did you know that most search engines can't "read" graphics? Did you also know that keywords and phrases in your "title tag", "META tags" (in the HTML script of your site) and body text are often very important references that search engines analyze when ranking web sites for search relevancy? Optimizing your title tags, meta tags and your body text for search engines gives it a much better chance of ranking highly for particular words or phrases that you would expect potential visitors to type in to search engines to find your site.
For example, if you are a Seattle realtor, you should have logical search phrases such as "real estate", "Seattle realtor", "Seattle homes" and even target search terms such as "waterfront property specialist", "Puget Sound used homes for sale" etc integrated in your title and meta tags, as well as in the visible text of your site. That way, if anyone types in those phrases in a search engine, your site is more likely to appear in a higher position within the search results.
Whose Job is It?
So why wasn't your site optimized for search engines when it was built? Depending on who developed your site and how it was built, you'll find a million different reasons for this. Many web developers believe it is the site marketer's job to ensure the site is found in search engines and vice versa. Most don't bother submitting your site to the important search engines, assuming you or your marketing department will do it. Or perhaps it wasn't in your original development budget.
Not many web design firms know how or have time to optimize a site successfully, no matter what they tell you. They might feel it is outside their core business, or they might believe it is not part of the *design process*. Worse, some don't even realize it is necessary!
As a result, your site can be launched for many months without the search engines having any idea it exists. Some web development firms don't include even the most basic META tags in your site code when building it. Or those that do include META tags and optimized text without close consultation with you, resulting in the wrong search terms used and poor performance. This is quite typical! Remember that search engine optimization is a relatively new science and requires both client interaction and constant monitoring to be successful.
The Road to Higher Rankings Starts Here
The bottom line? If your designer can't show you the high rankings they've achieved for other clients, they won't be able to optimize your site properly. Search engine optimization (SEO) specialists have sprung up to fill the need for these services. Many SEO's will work either directly with you or with your web site designer to ensure your site gets the exposure it deserves in the most popular search engines and directories. Find a specialist with a good track record and reap the results. Or, if you have the time, you can learn how to optimize your own site.
Remember, search engine users generally only explore the first three pages in the search results. If you site isn't in the top 30, you won't be found, it's as simple as that. You should always include search engine optimization in your marketing budget or your site could be as effective as a billboard at the end of a dead end street.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Sign up with us today as an expert! With the SUMMER vacation season now coming to an close, we have many new requests from prominent websites looking for FALL experts and contributors. You might be just what they are looking for. Contact us at anne@netconnectpublicity.com to discuss your marketing needs and how an Internet campaign might work well for you.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
WHAT WE OFFER
Our Internet services are a crucial component of any publicity campaign. We offer a wide variety of services allowing you to gain the results you need in one stop. We offer a complete package including:
*** Search engine optimization and submission for top rankings on all the major search engines
*** Web design and consultation
*** Article outreach campaigns
*** Linking campaigns
*** Book reviews on Amazon and B&N
*** General marketing support for external marketing campaigns.
These services can be provided as a complete package or they can be provided individually.
Our goal is to work with you on a long-term ongoing campaign, introducing and supplying your content on a consistent basis to strategic sites on your customized "wish list" we create with your input. Review our success stories at http://www.netconnectpublicity.com.
** Are you taking advantage or our search engine optimization services? Our program includes preparation analysis of your web site, customize creation of meta tags and body text suggestions, our special 'Direct Submit' Rapid Inclusion Program, plus ongoing submissions of your web site URL to 1500+ search engines and directories once a month for a total of 12 months (that's over 18,000 submissions a year).
Contact us today to discuss your website and how you can reach your target audience ahead of your competition. anne@netconnectpublicity.com. For more information review our submission reference website at http://www.quickstartsubmit.com.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
To add new people to the subscriber list or provide any other feedback go to http://www.netconnectpublicity.com or send an email to: anne@netconnectpublicity.com
Copyright 2003 by Anne Leedom
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Anne Leedom, editor, Authors and Experts Online newsletter
Founder, Net Connect Publicity and Parentingbookmark.com
916.939.8246
anne@netconnectpublicity.com
http://www.netconnectpublicity.com
http://www.parentingbookmark.com
|
