| March 2005 BUILD IT AND THEY WILL COME: Why Pre-Selling Your Brand Is Crucial To Success In this issue... WHY ONLINE? FEATURED ARTICLE WHAT THE INTERNET CAN DO FOR YOU TIPS TO REMEMBER WHAT WE OFFER
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 Thank you to all the authors, experts and others who have helped make Net Connect Publicity the premiere publicist of choice for those who wish to promote their work online. For the past five years we have helped hundreds of experts and authors get their work noticed, ultimately resulting in increased traffic and break through sales! A successful online marketing plan includes several components that will make the difference between wasted efforts and dollars and personal and professional success. Call us for a free consultation to learn what you need to do to make your content work for you and get the results you need.~ Anne Leedom, Founder, Net Connect Publicity SIGN UP with us today as an expert! We have requests from prominent websites looking for experts and contributors. You might be just what they are looking for! Contact us at anne@netconnectpublicity.com to discuss your marketing needs and how an online campaign might work well for you. WHY ONLINE?  The Internet is one of the most effective marketing venues available for experts and authors today. Why is it so effective? It is one of the few mediums that people go to deliberately to search for and read information. It is unlike radio and TV that plays in the background while we pursue our days. It is unlike print that is rarely read twice. People search for information and then they save it, email it, print it and use it a resource and that is what makes it so powerful. Let us help you make sure you are the experts they turn to for their parenting, spirituality, business and health content needs. BUILD IT AND THEY WILL COME: Why Pre-Selling Your Brand Is Crucial To Success Just imagine you are an internationally best selling author. You can outsell Deepok Chopra in your chosen genre. Now let’s take a look and see how close you come to that reality. There is one reason that best-selling authors continue to sell millions of books and that is because they have already created their brand. When Mr. Chopra releases a new book, it sells overnight. That is due to the fact that people are familiar with his work and like what he has to say. It does take years of hard work or perhaps an Oprah appearance to create that kind of awareness. There are many authors who have done very well however without ever sitting in the illustrious leather chairs in the Harpo studios, and that is because they build their brand. They make sure people know who they are and what they have to say. I am going to assume you have something heart stopping and relevant to discuss in your upcoming book, so let’s focus on the brand. Wouldn’t it be wonderful it you could book The Today Show, Good Morning America and be interviewed by every newspaper in the country BEFORE your book comes out, but sadly traditional media just doesn’t work like that. The big shows will book you only when your book is released. So building your brand through traditional channels is all but impossible.  The solution is the Internet. Many experts and authors have come to the realization that working with both prominent and strategic websites on a continual basis before their work is even published can make a huge difference in the reception of their book. The public has an awareness of their name and they have built their websites up and polished them over time.The Internet offers the perfect stage to work out all the bugs for your media campaign and get your message across clearly and in a variety of ways. After a period of months dozens of websites could be publishing your work. Each site then archives your content, leading to rankings in top search engines, giving you tremendous visibility. You have reached expert status with several websites, making the traditional campaign easier due to the credibility you have established. A strong online campaign takes time and strategy. This form of publicity is not like television and radio shows, where you have one shot to make your impression. The Internet is a permanent record, a lasting connection to anyone who comes across a website or search engine hit that represents your work. Its success does not lie in simple visibility. Its success lies in well thought out content that is presented repeatedly and over time to create a brand and a message that will define your work and remain memorable for all who have had the good fortune to discover it. And when you are working with the Internet, you are often talking about millions of people, often within just one website. Take the time to plan and make those impressions the best they can be. CURRENT PLACEMENTS
WHAT THE INTERNET CAN DO FOR YOU Demonstrate that you are on the cutting edge and up to date with today’s content needs. The best experts are maximizing all methods of new technology to get their message out to the public. Increase exposure to the media - Today producers and editors often can do some research on their own before enlisting a PR agency to din their experts. Repetitive placements online are found more easily in search engines than just being placed on your won website. Expert status - The opportunity to become an expert is high with the Internet due to the vast numbers of sites available. This can help increase your credibility, exposure and provide content for further projects. Read past editions of Authors and Experts Online http://www.netconnectpublicity.com/marketing101 TIPS TO REMEMBER  Keep your content brief. Most websites want content with 600-900 words Be personal. Editor’s respond favorably to content with a human being attached Infuse all of your content with a recurring message. Make sure the reader remembers you are the author of the content with a tag line, a phrase or similar editorial devise. WHAT WE OFFER Our online services are a crucial component of any publicity campaign. We offer a wide variety of assistance allowing you to gain the results you need in one stop. We offer a complete package including:
Review our success stories at http://www.netconnectpublicity.com/clients  “Thanks to Net Connect Publicity and the placements they made for me my book moved from rank 20,000+ to 2862 in 10 days at amazon.com. I want to keep this momentum going.” ~Chick Moorman, Author of "Parent Talk: How to Talk to Your Child in Language That Builds Self-Esteem and Encourages Responsibility" www.chickmoorman.com PARTNER WEBSITES
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