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In this issue... Pay For Placement Featured Article What The Internet Can Do For You Welcome Jennifer Reents Tips To Remember E-Newsletter Market Report What We Offer
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| July 2005 Free Content vs Paid Content: Why Best Selling Authors Offer Both to Online Editors  It is an amazing concept that we are half way through the year already! I guess time really does fly when you are having fun….or busy. We are doing both this year! We have watched many of our clients achieve great success through the increased traffic and visibility a strong online campaign provides. We are also welcoming an exciting addition to our company. Jennifer Newton Reents is working with our company providing placements in some new areas as well as some ongoing topics. Read more about her below, along with many new and some not so new strategies to bringing your books, sites and services to the next level.~ Anne Leedom, Founder, Net Connect Publicity SIGN UP with us today as an expert! We have requests from prominent websites looking for experts and contributors. You might be just what they are looking for! Contact us at anne@netconnectpublicity.com to discuss your marketing needs and how an online campaign might work well for you. PAY FOR PLACEMENT In addition to the highly successful and renowned online campaigns we have offered in the past, Net Connect is thrilled to announce our new PAY FOR PLACEMENT campaigns. We have worked with hundreds of clients in the past six years and we have realized they all have different needs. Some clients can benefit from strong editorial and marketing support, where others have that in place and are coming to us for placements only. It has always been our hallmark to offer customized and flexible programs and this just increases the options we can provide. Strategic placements on specific sites can be powerful tools to increasing your visibility. OFFERING FREE CONTENT IS CRUCIAL TO A SUCCESSFUL PR CAMPAIGN: HERE’S WHY Clearly if you are just starting out with your new book or just a website with hopes of a book someday, an online campaign can be a strategic marketing piece to your making an impact as an expert and reaching your target audience. However, clients often approach us who are successful in terms of receiving pay for their content. They reach millions of people and do not understand why they might want to work with websites who will not pay for their content. Having worked with hundreds of clients and many prominent and strategic websites, I can offer you some sound and practical reasons why you as an author or an expert NEED to consider offering your content to these sites.
WHAT THE INTERNET CAN DO FOR YOU
Read past editions of Authors and Experts Online http://www.netconnectpublicity.com/marketing101 WELCOME  Jennifer Newton Reents Jennifer earned a bachelor's degree in journalism in 1994 from San Diego State University. She worked for several newspapers as a reporter, covering various beats, from the courtroom and crime to education and business, before moving to a freelance career in 2000. She is the former associate editor of Pregnancy and ePregnancy magazines and continues to contribute to various national magazines today. Her bylines have appeared in Lowcarb Energy, Cooking Smart, And Baby, Southern Cooking and Lifestyles as well as numerous regional, local and web publications. Most recently, she worked as the editor of a major web site for parents for four years where she helped to promote the site through the creation of weekly newsletters distributed to 180,000 subscribers. TIPS TO REMEMBER  Create a unique voice for your content. Separate yourself from the dozens of experts in your genre by offering a unique tip, or some other creative strategy to carve your own path in the online communityOffer timely and seasonal content. This kind of content is responded to quickly and given priority on most websites. Stay up to date on all of your online activities and news about your book with Google Alerts. Add your book and/or your name to the Google alert system and get daily updates anytime something new is added to their search engine. Visit this link to sign up: http://www.google.com/alerts E-NEWSLETTER MARKET REPORT For most individuals and companies email newsletters have become an extremely effective vehicle for building customer relationships, establishing credibility and generating sales. Emarketer.com, an aggregator of online marketing statisitics, recently released its latest E-Mail Marketing report. Here are a few highlights:
If you haven't yet got on the e-newsletter bandwagon give us a call. We can help. WHAT WE OFFER Our online services are a crucial component of any publicity campaign. We offer a wide variety of assistance allowing you to gain the results you need in one stop. We offer a complete package including:
Review our success stories at http://www.netconnectpublicity.com/clients  “Thanks to Net Connect Publicity, my financial columns are now an established presence on prominent websites across the nation. Anne Leedom’s knowledge of the Internet, together with her access to the editors and publishers that select the information viewed by today’s world, is an invaluable resource.”~Al Jacobs, Author of Nobody’s Fool: A Skeptic’s Guide to Prosperity www.onthemoneytrail.com To add new people to the subscriber list or provide any other feedback, visit www.netconnectpublicity.com or send an email to: anne@netconnectpublicity.com
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