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Marketing Strategy Ideas
Sign up for our Free Marketing Newsletter Authors and Experts Online to get the latest strategies for online marketing.
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Sign up for our Free Marketing Newsletter Authors and Experts Online to get the latest strategies for digital and online marketing.
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Welcome
to our newsletter archive for authors and experts who are interested in
promoting their work through the powerful medium of the Internet. Given
today's technology, an online campaign can make all the difference
between books that go unnoticed and ones that create an impact.
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Rising Above the Pack of Online Content
The
Internet is now becoming a mainstream media destination for experts,
authors and companies who want to access the millions of repeat
visitors daily to promote their work. It is more important than ever
before that you are aware of the various kinds of services available.
You want to make the best possible choice in hiring an online marketing
company to help you reach your goals. Here are three of the most common
kinds of services you will find and what you can expect in terms of how
they work and what can be achieved. Read More
Hiring an Online Publicist: What You NEED to Know to Protect Your Reputation and Your Budget
If you are an author, expert or
corporation considering online promotion, this is the most important
newsletter you will ever read. I know this sounds a bit presumptuous
and I apologize. However, we are hearing the same stories over and over
again from our prospective clients and we feel it is time to help
educate and to protect you from the various scams and blatant
dishonesty that takes place daily as more and more companies try to
take advantage of the growing demand for online PR services. Read More
The Crucial Secret About High-Profile, One-Shot Media Placements They Don't Want You To Know
No
single placement can give you the expert status and the credibility you
need. You MUST create ongoing relationships. Pay for placement programs
are designed by agencies who want to get tremendous fees for single
placements that in six months won't affect the success of your
campaign. BUILDING YOUR BRAND AND YOUR CREDIBILITY is what makes you
the media's expert of choice and that is a process, not a placement. Read More
Using Online Content to Build Your Brand and Identity
One
of the obstacles that plague all authors and experts is the fact there
are just so many other experts in every topic in today’s world.
Distinguishing oneself from the group is the most important activity
you will pursue. You can secure the most visible media placements
available, but if you are not memorable and unique, all of your efforts
will be in vain. Here are four crucial things you need to know to begin
to build your brand. Read More
FREE CONTENT vs PAID CONTENT: Why Best Selling Authors Offer Both to Online Editors
Clients
often approach us who are successful in terms of receiving pay for
their content. They reach millions of people and do not understand why
they might want to work with websites who will not pay for their
content. I can offer you some sound and practical reasons why you as an
author or an expert NEED to consider offering your content to these
sites... for FREE! Read More
THE MANY PURPOSES OF ONLINE CONTENT: Your Key Ingredient to Your Marketing Machine
I
think we can all agree if you can reach the level of success and
didn’t need the Internet to bring that about, congratulations!
However, for the hundreds of experts who have found publishing a
difficult road I am here to tell you an online campaign matters and
here is why... Read More
BUILD IT AND THEY WILL COME: Why Pre-Selling Your Brand is Crucial To Success
Many experts and authors have come to the realization that working with
both prominent and strategic websites on a continual basis before their
work is even published can make a huge difference in the reception of
their book. The public has an awareness of their name and they have
built their websites up and polished them over time... Read More
How to Succeed with Online Promotion
Having a website is mandatory in today's world. It is how you present
yourself and your work to the world. It saves time sending press kits
and it allows editors, producers and freelancers to find you. It makes
you available to the public with a touch of a button. However, there is
a common mistake authors and experts typically make when having their
site designed... Read More
How to Write Succcessful Content for Online Promotion
Virtually every author I work with has dealt with a publisher or
publicist who insists they utilize their website to promote their
books. Splash it all over the home page, they are told. Sadly, this is
a critical and often costly mistake. Let's take a look at the nature of
the quality content you should be using... Read More
How to Increase Website Traffic through Search Engine Optimization
What is Search Engine Optimization? Simply explained, it is the
technique of attaining a high ranking in search engines and directories
via changes to your site code and page text to make it more search
engine compatible... Read More
How to Effectively Present Your Content to Online Media
One of the most common misconceptions regarding an
online campaign is that editors for this unique medium should be
approached in the same manner as traditional radio, TV and print media.
Interestingly, nothing could be further from the truth. Let's look at
how to approach online editors and what you need to offer to capture
their attention and their imagination... Read More
How to Translate a Media Campaign into Book Sales
I often hear authors express their ongoing frustration at having been
the recipient of a successful and prestigious publicity campaign, and
yet their books are not flying off the shelves as they hoped. What is
the magic ingredient that leads to record breaking sales and worldwide
notoriety? Well, clearly there are many factors that help create the
awareness and demand most authors seek. All successful campaign appear
to have the following as part of their tools that make the
difference... Read More
Don't Have a Book? How to Promote Your Product, Expertise or Company Online
What if you don't have a book? Can you still use content to secure the
exposure you need through an online campaign? The answer is YES! There
are many ways you can create content even if you have never written a
word in your life... Read More
Secrets Every Writer Should Know
Guest Columnist Joni Hamilton, VP of Marketing for Ink Tree Ltd. offers
this article for authors who are planning to write a book... And then
gives you the answer to "I have 10,000 books sitting in my garage. What
should I do with them?" Read More
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